Recent Posts
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Tips for Marketing Skincare Products to Your Clients
Unlock the secrets to successful skincare marketing and learn how to captivate your clients, boost sales, and make your products shine on the shelves.
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What Is Private Labeling in Cosmetics and How Does It Work?
Discover the world of private labeling in cosmetics and learn how this strategy can enable your brand to stand out in the competitive market of cosmetics.
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How To Choose the Right Fragrance for Personal Care Products
Learn to harness the power of scents to evoke memories and emotions with this guide on choosing the right fragrance for your personal care products.
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How To Build Brand Loyalty for Your Beauty Brand
Discover essential strategies to build brand loyalty and turn satisfied customers into passionate advocates who drive long-term success in a competitive market.
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Navigating the Supply Chain: Challenges + Strategies for the Skincare Industry
As the skincare industry prepares for the upcoming holiday season, the importance of a well-organized supply chain cannot be overstated. Over the past few years, supply chain disruptions have become a frequent challenge, impacting businesses across the globe. For skincare companies, these disruptions can mean the difference between meeting high demand and losing out on crucial sales. Here’s a closer...
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Holiday Room Spray Recipe
Give your home or holiday gathering a boost with this seasonal room spray: the Spiced Citrus Room Spray. One of the best parts of the holidays is all the smells—cloves, peppermint, citrus. You want your home to evoke all the rich memories and favorite treats of the holidays, even if family is further away this year. This easy-to-make holiday spice...
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The Right Way To Exfoliate - Body Scrub Edition
Dermatologists and skincare beauty gurus alike will tell you how amazing exfoliating is for your skin, and for good reason. Exfoliators are terrific at helping your body remove dead skin to reveal glowing skin underneath; but it’s not just your face that can benefit from a good scrubbing! If you’re interested in having glowing skin from head to toe, read...
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Why Stocking Up Early is Essential
As the holiday season rapidly approaches, businesses across industries are gearing up for one of the busiest shopping periods of the year. For B2B companies, the pressure to have sufficient inventory ready for Black Friday and the subsequent holiday rush is immense. If you’re considering waiting to place your orders, you might want to think again. Here’s why stocking up...
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Natural Cosmetic Ingredients: Sustainability + Cost
At Essential, we embrace nature's healing properties and prioritize natural ingredients in our skincare and haircare products, mirroring the principles cultures worldwide have followed for centuries. As demand for natural ingredients rises, we face challenges in supply, cost, and sustainability. Quality is our top priority, supported by rigorous testing and documentation. However, environmental factors and geopolitical events, like the sunflower...
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How to Care for Your Product
HOT 1. Always maintain proper hygiene when handling products. Wear gloves and a hair net, and sanitize all implements and equipment used. 2. Immediately open your products to release the hot air and pressure, and stir until homogenized. 3. Dry off and clean the inside lid of your container. Use lint free cloths or paper towels with alcohol and let...
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