5 Things To Consider When Designing an Inclusive Beauty Line

Regardless of age, hair texture, skin type, ability, or sense of personal style, beauty care can be for anyone. Learn how to craft a more inclusive beauty line.

Everyone is beautiful, which means beauty care is for everyone, but have all beauty brands adopted this mindset? An inclusive beauty line acknowledges this richness by ensuring that every person, regardless of skin type, ability, gender, age, or personal style, feels seen and catered to. How can we turn this idea into a reality? Together, let’s explore what things to consider when designing an inclusive beauty line to create a comprehensive, versatile, and empowering collection for every customer.

Get Rid of the “Anti-Aging” Mindset

Pursuing beauty shouldn’t be a race against time. Everyone ages, so rather than trying to “reverse the clock,” it’s essential to honor and design for each stage of life. You can foster a healthier relationship with the natural aging process by eliminating the “anti-aging” narrative from your beauty line. 

This shift enables us to create products that enhance features, nourish the skin, and instill confidence at any age. Let’s switch the focus to pro-radiance with serums and creams highlighting the skin’s natural glow and complexion.

Create Skincare for Every Skin Type

Skin typically comes in one of four categories: dry, oily, combination, and normal. Each type requires unique formulas to meet its needs. For example, dry skin would benefit from more hydrating and nourishing ingredients, while oily skin requires oil-free or mattifying products. Keep all skin types in mind and create a range of options to cater to each one when designing an inclusive beauty line involving skincare.

Think about developing lotions, creams, and serums that are lightweight yet hydrating for those with oily skin or hydrating and nourishing formulas for those with dry skin. Offering a variety of options ensures everyone feels included in your beauty line.

Hair Care Lines Should Include All Hair Textures

Every strand tells a story; your products should make every chapter worth celebrating. It’s about going beyond the traditional one-size-fits-all solution and formulating shampoos, conditioners, and styling products that cater to the unique needs of each hair type. 

Each product should affirm the beauty of natural hair while keeping things like porosity in mind, from 1a to 4c. However, this affirmation means committing to research and listening to the voices of the people you intend to make products for.

Your Products Shouldn’t Have a Gender

Beauty is a universal experience that transcends gender; your line should reflect that. Therefore, steer away from stereotypically gendered design elements and marketing tactics and instead promote neutrality and broad appeal. You can encourage individuals to select products based on their unique needs and desires by eliminating gender labels from your line. No one should feel restricted by outdated gender ideals and categories.

Keep Accessibility in Mind During Product Design

Thoughtfully designed packaging, such as easy-to-grip bottles for individuals with limited hand dexterity or braille labels for the visually impaired, can make all the difference. Likewise, the functionality of pump dispensers over traditional screw caps can enhance the experience for everyone. 

Additionally, in our digital space, we must ensure that our websites and apps adhere to accessibility guidelines. Beauty should be a universally accessible experience, from alt-text for images to screen-reader-friendly layouts.

Consider these things when designing an inclusive beauty line to truly reflect the mosaic we all live in. As a skincare wholesaler, Essential Labs dedicates itself to helping brands like yours take a step toward inclusivity by providing natural products and bases that appeal to a range of customers.