Essential Labs Blog

Gels, when formulated well, can be highly effective in providing a soothing sensation to tense muscles through the use of different ingredients such as warming capsicum and cooling menthol. Despite all of the benefits they provide, are these gels good for your skin? How Do These Gels Work? While warming and cooling gels have different active ingredients to help calm...

If you are looking to help your brand stand out among competitors, these strategies will help you stay competitive in the skincare industry.

Want to build a beauty business that attracts eco-conscious customers? Learn how to make your brand more sustainable and appeal to a larger market.

From substantial cost savings to diversification of product offerings and beyond, working with a wholesaler can help your business soar to previously unimagined heights. However, choosing the right supplier is a pivotal decision, as it not only affects the quality of the product you can offer but can also impact your wallet. With all these important choices to make, how...

Are you looking to offer a more diverse product range and make your brand more versatile? Read on to learn how wholesale skincare can boost your beauty brand.

Emulsifiers and solubilizers both help you combine oil and water in cosmetic formulas, but it's important to know how they work and which to choose.

Looking to help your customers suffering from dry, flakey skin? This article will introduce you to a range of wholesale products that can help their skin shine.

Have you been searching for a star ingredient that has an amazing and undeniable visual “WOW” factor? Do you want to add color without using colorants or pigments? Consider our Responsibly Grown Sea Buckthorn Berry Oil! What is Sea Buckthorn Berry Oil? Sea Buckthorn Berry Oil is a fatty oil rich in palmitic acid (20-30%), palmitoleic acid (28-38%), oleic acid,...

Sustainability is the next frontier in beauty, or so believes Linda Wells, former chief creative executive at Revlon.  Compared to other beauty trends, “it’s going to be harder and more expensive” said Wells at the 2017 Beauty X Summit in Los Angeles. 7 years later we are still in agreement that sustainability is a worthy and necessary goal in cosmetics,...

From refining your brand identity to mastering the art of digital marketing, read on to explore actionable strategies that can elevate your small beauty brand.